Asphalt Media a New Offering in an Old Category

NEW YORK, NY (June 5, 2003) - The never-ending search to create a brand experience has a new ally. Asphalt Media specializes in Environmental Branding by deploying Ambient Outdoor. Asphalt provides a creative resource for advertisers in the out-of-home channel by combining dedicated routes, a just-in-time inventory management technique provided by our partners in the transportation industry, with the latest in qualitative and quantitative research.

Research shows 85% of recipients of a mobile brand impression believe, Whats on the outside is on the inside. Asphalts strategy creates impressions by linking physical presence, 4000 cubic feet, with brand message close to point of purchase at shopping centers, on heavily traveled commuter arteries and on urban streets. The dedicated routes allow Asphalt Media to target and deliver concentrated, measurable, predictable brand presence like no other media.

Asphalt Media is an outgrowth of Donovan/Green, a branding and marketing Communication Company with more than twenty-five years of experience. D/Gs clients have included American Express, Barneys New York, and retail destinations such as American Girl Place in Chicago and Sonys Metreon Center in San Francisco.

We were asked to create an experience for the United States Olympic Committee, said Michael Donovan, founder of Asphalt Media. We deployed branded tractor/trailers and realized, when properly executed, brand impression becomes brand presence. The package became the product. The creative impact, powered by large scale and motion, was very successful.

This phenomenon is transferable to other brands, consumer products and services. Brand presence leads to brand experience, and brand experience is the key to brand loyalty. In a very real sense, Asphalt is the bridge between advertising message and product presence.

For more information, contact the Asphalt Media offices or e-mail to:

Michael Donovan, President
michael@asphaltmedia.com

Kerry Andrews, Director of Sales
kerry@asphaltmedia.com