Asphalt Media utilizes a Global Positioning System (GPS) to track the movement of branded trailers. Asphalt attains third-party verification through signals generated every four minutes, 125 times per day.

The TAB (Traffic Audit Bureau) provides proof of consumer impressions through its proprietary MARG (Mobile Advertising Report Generator) software.

Asphalt generates campaign-specific demographic information for routes traveled through proprietary software. Routes are mapped through GPS data (represented by the blue dots at right), and data provided includes spending by consumers in product categories, income, gender, ethnic population, age and much more. This information is presented as part of the Post Performance Report.