Asphalt Media will provide a comprehensive Post Performance Report at the end of each campaign that includes:
Impressions
Our consumer impressions report with weekly detail is produced using proprietary software created by the Traffic Audit Bureau specifically to evaluate mobile outdoor advertising. Each trailer generates an estimated 500,000 – 600,000 impressions per month. Sample Impressions Report
In-Market Digital Photography
Photography of the trailers demonstrates that Asphalt Media uses the same routes consumers travel from their homes to points of purchase. Photos also provide a record of the quality and scale of the graphics, illustrating the impact of this large-scale platform. Please visit the Asphalt Portfolio to view examples of in-market photography.
Mapping
Using GPS technology, Asphalt maps the location of its trailers every four minutes throughout the business day. Travel Path Maps will demonstrate individual trailers’ locations at 4-minute intervals, and Market Maps will display several routes together to demonstrate the overlapping, cumulative market coverage created throughout a campaign.
Demographic Information
Asphalt Media provides advertisers with a demographic breakdown covering a 5-mile corridor around traveled routes. General demographic categories include population, education, consumer expenditures, employment, and vehicles per household. However, Asphalt can tailor the demographic reports to an advertiser’s need with thousands of highly targeted categories available.
