Targeted Program
Using Asphalt Media's proprietary mapping software, targeted travel paths are created within key demographic and consumer spending footprints of a DMA, providing pinpoint exposure of an advertiser's message.
Saturation Program
Trailers are dedicated to specific national retailers and are part of a daily delivery network. Routes operate in a hub-and-spoke pattern from a central distribution center. Categorizing these routes by DMA allows Asphalt to tailor its mobile platform to local, regional or national advertising campaigns.
Text Message/ Bluetooth
Asphalt Media utilizes text message and Bluetooth technologies to augment client branding, marketing and promotion strategies.
Market Reach
Each trailer delivers 500,000 – 600,000 opportunities for consumer impressions per month. Asphalt will provide validation of impressions by TAB, as well as demographic and consumer spending information for each campaign with a Post Performance Report.
